Social media marketing in hindi – Brand Awareness कैसे बढाए

Social media marketing tips in hindi to increase business brand awareness for business owners and bloggers-

Ye article unn logo ke liye hai jo apne business blog/website ka brand awareness karna chahte hai, taaki jyada se jyada log unke blog/website ke baare me jaane.

Aapne business tou start kar diya; ab aap ye soch rahe honge ki business (brand) ko public tak kaise pahuchaye. Shayad aapko pata naa ho; par ek business suru ho jaane ke baad sabse pehla question yahi dimag me aata hai ki ‘brand ko kaise promote kare‘; taaki jyada se jyada log aapke business ke baare me jaan sake.

Aur ye jaruri bhi hai! Jitne log aapke business ke baare me jaanenge, utne jyada aapka business popular hoga aur aapka sales increase hoga. Matlab saaf hai ki kisi business me sales increase karne ke liye ‘brand-awareness’ bahut jaruri hai.

Tou chaliye aaj ke business marketing tips in hindi ke iss article me jaan lete hai kaise aap social media marketing ke jariye apne business ke brand ko dusro tak asaani se pahucha sakte hai.

Social media marketing kya hai?

Social media websites like facebook, google+, linkedin, twitter ke jariye business ka promotion karna hii social media marketing kehlata hai.

Isee online marketing, digital marketing, internet marketing ke naamo se bhi jana jata hai.

social media marketing tips in hindi - business brand awareness
social media marketing tips in hindi – business brand awareness

image credit – youtube screenshot

Sirf social media marketing hii kyu?

1. Aaj kal jyada se jyada mobile internet users ke badhne ke kaaran social media marketing itna popular hua hai. Ek survey ke anusaar aaj kal har ek age group (15 years to 75 years) ke paas average 2 personal mobiles hai.

Matlab saaf hai ki social media marketing ke jariye koi bhi businessman inn different age group ke logo tak pahuch sakta hai.

2. Sirf mobile hii kyu aaj kal har ek ghar me aapko computer/laptop mill jayega jo internet use karte hai. Matlab inn logo tak bhi businessman apne brand ko pahucha sakte hai.

Upar ke 2 points se ye saaf hai ki ek businessman asaani se ek ‘large group people’ tak apne business-brand ko pahucha sakta hai.

 

Chaliye ab main aapko ek example se samjhata hu ki social media marketing dusre offline marketing tariko se better kaise hai?

Yaha offline marketing tarike hue like paper advertisement, banner advertisement, etc.

Chaliye ab 100 peoples ke ek example se samajhte hai! Inn 100 logo me alag alag age group ke peoples hai like males, females, old peoples, teenagers, etc.

Offline marketing tarika-

Sochiye aapne apne new business ke baare me ek paper me advertisement diya like- contact details, address. Dhyan rahe yaha aapko har ek word ke liye pay karna padta hai.

Ab uun 100 me se jaruri nahi har ek newspaper kharidta hai ya phir padhta hai.

Ab sochiye sirf 85 logo ne uus newspaper ko kharida. Ab jin logo ne kharida unme se jyadatar wo log hai jo 23 years ke upar hai kyuki 23 years ke kam umar ke youngsters aaj kal newspaper nahi padhte balki news padhne ke liye smart phone use karte hai.

Matlab ab anumaan lagate hai, uun 85 logo me se sirf 75 logo ne uus newspaper ko padha.

 

Ab aapko tou pata hii hoga ki ek newspaper me ek chhote se ad-space ke liye 1000 rupyee tak dena pad jata hai. Aur sirf ek chhota sa corner-space milta hai jaha chhote-chhote aksharo me likha rehta hai. Ab agar aap ek standard advertisement karna chahte hai tou aapko special rates dene padta hai jo Rs.3000/- tak jaa sakta hai. Aur agar newspaper national level par hua tou ye price aur jyada increase ho sakta hai.

Ab har kisi ki nazar uus chhote se kone tak nahi pahuch paati. Matlab uun 75 me se sirf 60 log hii aapke advertisement ko dekh paate hai.

 

Ab uun 60 me males aur females dono group shaamil hai. Ab inme males hii hai jo uus advertisement me diye gaye contact details par phone karenge.

Ab next ye anumaan lagate hai ki uun me se 50 males uus advertisement me diye gaye phone number par call karte hai. Ab jaruri nahi ki wo 50 log aapki service le, yaa aapse kuch kharide.

Marketing probability rule ke anusaar uun 50 me se shayad 35 log aapke product/service me interest le sakte hai. Ab agar aap unhe phone par achha presentation de sakte hai tou unn me se sirf 25 se 30 log aapke product ke baare me serious hote hai ya phir kharidne ki sochte hai.

Matlab 100 logo ko target karne ke baad chances hai ki sirf 30 log aapke product/service ko kharidenge. Maine upar sirf ek example anumaan ke taur par bataya hai. Jaruri nahi ki sirf aisa hii ho.!

Actually hume audience tou milta hai lekin target group nahi mill pata! Lekin itna jarur kaha jaa sakta hai ki offline marketing me unn 100 me se sirf 37% success rate hai.

 

Chaliye ab dekhte hai social media marketing ta tarika-

Itna guarantee ke sath kaha jaa sakta hai ki social media marketing upar ke offline marketing ki tulna me jyada effective rahega.

Chaliye phir se uun 100 logo ki baat karte hai!

Ab dekhiye 100 me se lagbhag 85 logo ke paas phone hoga. Unme se 75 log internet use karte honge. Reliance Jio phone ke aa jaane ke baad ye aam baat ho gayi hai.

 

Ab sochiye aap ne ek facebook page banaya aur uus page me ek post ke jariye apne business ke details diye, like phone number, website link, address, location, etc.

[Dhyan rahe ki ek facebook profile page aur ek facebook business page dono alag cheeze hai. Waise dono hii free hai lekin dono ka function alag alag hai.]

 

Facebook business page kuch iss tarah se dikhega-

Image result for facebook ad computer accessories

image credit

 

Aap dekh paa rahe hai yaha ek dental clinic ka post hai jise ek facebook page banane ke baad post kiya gaya hai. Ye kaafi simple hai. Sirf kuch text likha gaya hai aur ek attractive image dala gaya hai.

 

[Sabse khaas baat ye hai ki ye absolutely free rahega. Aap jitna chahe utne post likh sakte hai, dusro ke sath share kar sakte hai. Photos upload kar sakte hai. Yaha tak ki video presentation bhi upload kar sakte hai. Absolutely free!]

 

Aaj kal har koi facebook use karta hai, ye common trend ban chuka hai. Jo bhi new mobile kharidta hai wo sabse pehle apne phone me facebook aur whatsapp install karna chahta hai.

 

Ab uun 75 logo me se 60 logo ne aapke uus ‘facebook post’ ko dekha.

Ab kaise dekha, ye ek facebook marketing strategy hai. Facebook ke jariye sirf 100 hii kyu, aap free me 1000 logo tak apne business details ko pahucha sakte hai. Ye puraa system facebook marketing ka hissa hai like-

  • Apne business se related alag alag facebook groups ko join karna phir waha apne facebook page ko share karna
  • Apne facebook page ko aur dusro social sites me promote karna
  • Apne facebook page ko offline promote karna
  • Apne facebook page ko attractive tarike se sajana (images, videos) taaki jo log aapke page me visit kare wo uuse share aur like jarur kare
  • etc. etc. aise bahut se facebook marketing strategies hai

 

Yaha ek turning point hai-

Matlab 60 logo tak aapka wo post pahucha. Unn 60 logo me se 25 se 30 logo ne aapko reply kiya.

Abhi uun 60 logo me se 10 logo ko aapka wo post kaafi pasand aaya aur unhone aapke uus post ko share kar diya. Facebook har ek post ke niche share aur like button provide karta hai.

Yaha ek baat aapko batana chahunga ki jab koi facebook me post share karta hai tou wo post uske timeline me dikhayi dene lagta hai.

Ab sochiye uun 10 logo ke facebook a/c me 200 se jydada friends hai. Matlab aapka wo post [10 x 200 = 2000] logo ko dikhayi dene lagega.

Maine sirf ek minimum example diya 200 logo ka. Aajkal har ek facebook a/c me 500 friends hona aam baat hai. Aur isi sharing ke tarike se hii post viral hota hai aur laakho logo tak pahuchte hai. Isliye shayad aapne kisi facebook marketer se suna hoga “Pls. iss facebook page ko like aur share jarur kare”!

Facebook me aapke post ko jitne jyada like aur share honge, utna viral aapka wo post banega. Wo hazaro aur laakho logo tak pahuch sakta hai.

 

Main umeed karta hu upar ke example se aap samajh gaye honge ki social media marketing me kitni takat hai jo aapke business brand ko raato-raat popular bana sakta hai.

 

Dekhiye social media marketing me ek purii strategy kaam karti hai jise plan karna padta hai like-

  • Ek business ke naam se page create karna
  • Usme image daalna
  • Business details daalna like phone, location, etc.
  • Har ek post/ad ko attractive tarike se likhna
  • Product se related attractive image lagana
  • Phir uus facebook business page ko internet me alag alag jagah promote karna

 

Sirf facebook hii nahi; social media marketing me aur bhi popular social sites maujud hai! List-

Upar maine jo bhi examples diye hai wo sirf ek social networking site [facebook] ka diya hai. Facebook hii nahi balki aise aur bhi popular sites internet par maujud hai like-

# Unknown social networking sites jinke baare me shayad hii aap jaante honge – Read here

 

# Ek professional facebook page taiyaar karne ke liye aap humari professional serivces le sakte hai – Reply us at [email protected]

Conclusion-

Aaj ke article ko likhne ka mera sirf ek maksad thha ki aapko ye bata saku ki business ke brand ko jyada se jyada logo tak pahuchane ke liiye social media marketing sabse effective tarika hai.

Maine 100 logo ke ek basic example se apni purii baat rakhne ki koshish ki hai. Umeed karta hu aapko ye post achhi lagi hogi aur aap social media marketing ke baare me basic cheeze jaan bhi gaye honge.

Aise aur bhi business aur marketing tips main aapke liye iss blog me lete aayunga. Keep visiting www.anicow.com !

# For more updates visit us again www.Anicow.com
# Subscribe us Free to get new releases update direct in your email #
Enter your email address: Delivered by FeedBurner