You already know that the Instagram feeds of most of the reputed businesses are undeniably beautiful. In fact, they are so beautiful that they inspire people to keep scrolling through the different photos that they have posted. These kinds of posts are visually pleasing and that is why you keep going through them constantly. However, when you are thinking of doing the same thing for your brand, you are going to discover that it is not that simple. According to www.brandwatch.com, the revenue of Instagram advertisement is going to reach 10 billion this year.
Creating a perfect aesthetic on Instagram for the feed of your brand is going to be extremely daunting. You should have a perfect strategy for how you are going to create these crisp and unique photos. You have to understand that a cohesive look is mandatory if you are interested in growing your follower base as well as engaging the audience. Most people have had a similar question, which is, how to use Instagram for business 2018, and now that half of 2019 is also covered, it is crucial that you know how the brand aesthetic can be created.
Given below is a list of the ways in which you can create a beautiful aesthetic for your brand on Instagram and across the other social media platforms as well. However, it is also important that you have knowledge about the Instagram brand aesthetic first before going through the ways that are listed.
Instagram brand aesthetic
The entire concept associated with setting a certain aesthetic for the Instagram account is going to seem intangible and buzz-worthy. This means that as opposed to setting a particular theme, you need to concentrate on the entire mood, which is going to reflect both the personality as well as the tone of the brand. Aesthetics help in permitting brand owners to post only certain pictures, which are responsible for giving out that common feeling or vibe.
Consider the ways that have been listed below in order to create your brand aesthetic on Instagram.
Understand the brand
This is definitely one of the biggest as well as the most important steps that you have to consider when you are looking forward to settling on a particular aesthetic for the Instagram feed. When you are interested in observing that your account is the perfect representation of the entire vibe as well as the personality of the business, you need to ensure that you are laying the groundwork as well as getting a grasp of that particular message, which your brand is going to convey.
In addition, it is obvious that you will not want the entire appearance of the Instagram account to be completely different from the different branding materials that you have already presented in front of the entire world, like the website, the marketing collateral, and most importantly, the logo. For instance, if the branding of these particular items makes use of white and black color along with fonts, which are bold, it is going to look extremely strange if the Instagram account is filled with pastel shades as well as air filters. Therefore, you need to ensure that you are maintaining synchronization so that your brand looks professional.
Understand the audience
When you are discussing marketing your business on Instagram, it is crucial that you understand the audience as well. Without your audience, your brand is practically lifeless. If you do not understand what your audience is looking forward to getting from you, it is obvious that you are going to end up giving them the kind of content that they are not interested in viewing at all. It is crucial that as a brand you understand the type of content that they are going to be interested in.
In certain cases, it is not going to be difficult for you to understand what the audience wants but most of the time; it is going to be a huge challenge. Given below is a list of the tactics that can be employed for garnering insights into the followers.
- If you already have your Instagram account, it is mandatory that you check the analytics in order to understand the posts that have been responsible for engaging people.
- Consider the other social media platforms that the brand is currently using in order to understand the exact kind of content, which is resonating there constantly.
- Ensure that you are looking at the accounts of the competitors as well as other brands that are present within a similar niche. Go through the type of content that they are posting and understand if something similar is also going to work for your brand as well.
These tips are going to help you to handle the kind of content that you are interested in posting, whether it is quote images or outdoor images. This will help you to land on the brand aesthetic, which is not only going to work for the brand but also the photos that you are going to share.
Consider the accounts that you normally admire
You need to understand that imitation is definitely one of the most sincere forms of flattery. It is true that you are definitely not going to copy someone, but you can always take inspiration from those Instagram feeds, which you think are amazing. It is always a good idea to consider what the competitors are doing so that you can either walk in their direction or decide on something unique. No matter what you do, you are going to get lessons as well as inspiration from even those accounts that are not even close to your brand. Therefore, it is suggested that you always do a certain amount of digging and jot the elements of interest down.
Do not forget to create the style guide
For developing the ideal Instagram aesthetic, it is crucial that you remain consistent. Each and every image that you post should have a common thread that ties them tightly together so that the Instagram feed gets a better and cohesive look. For this, you need to ensure that you are creating a style guide.
Include the following:
- Types of images that you are interested in posting.
- Types of images that you are never going to post.
- Preferred apps and tools for editing your photos.
- Preferred filters that you are interested in sticking with.
- Relevant hashtags.
This style guide will definitely help in creating an ideal aesthetic for your brand on Instagram.
There is no denying the fact that each and every brand is unique and in order to maintain the uniqueness, you have to take care of the brand aesthetic. Consider the tips that have been mentioned above so that you can do so conveniently.