Image SEO Tips & Tricks – How to do SEO on Images

Image SEO Tips – Shayad aapne bhi padha hoga ki  ‘1 image can speaks 1000 words’ ! Blogging ki duniya me bhi ye kaam karta hai. Ek achhe content ko clearly describe karne ke liye ek effective image jaruri hai. Lekin aksar hum new bloggers article/content me ON-Page SEO kar dete hai aur dusri taraf Image me SEO ko utna maayne nahi dete.

Lekin shayad aap ye sunn ke hairaan ho jaayenge ki agar aapke content me dum nahi hai lekin uus content me prayog kiye gaye image me aapne achhi tarah se SEO kiya hai, tab bhi aapka wo post rank kar sakta hai.!

Matlab agar aapne apne article aur usme prayog kiye gaye images, dono me SEO kiya tou iska sidha sidha matlab hua “sone pe suhaga”.

Tou aaj tak aapne shayad ek article me SEO kaise karte hai, iske baare me hazaro article padhe honge, lekin shayad hii aap image SEO tips ke baare me jaante honge. Tou chaliye aaj iss article me jaan lete hai ‘how to do SEO on images’.

Main aapko yaha batane jaa raha hu ek image me on-page SEO aur off-page SEO kaise karte hai!!

 

Image SEO tips – How to do proper on-page and off-page SEO on images

Image kaha se le –

Hum generally ‘google images’ se image copy karte hai. Yaa phir kisi website se copy kar lete hai. Sabse pehle aapko ye samjhna hoga ki ye images copyright rehte hai jiski wajah se future me image-owner aapke website par copyright issues laa sakta hai.

Isliye aapko royalty free images use karna hai. Royalty free images aapko free stock photo websites se mill jaayegi like –

# pixabay

# shutterstock

# pexels

Sabse behtar hoga apne khud ke images shoot kare ya phir khud custom images design kare. Iske liye aap canva ka prayog bhi kar sakte hai. Aap custom image design karne ke liye picMonkey ka prayog bhi kar sakte hai.

 

On-page Image SEO tips –

Image file name / title name –

Jab bhi hum koi image apne blog me upload karte hai tou hume sabse pehle uska file name optimize kar lena hai. Suppose kijiye aapke article ka main keyword hai ‘how to make boil egg’ tou aapko image file ka title how to make boil egg rakhna hai.

Hum Jyadatar yahi galti karte hai! Hum jo image internet se download karte hai bas usi ko bina edit kiye upload kar dete hai. Isliye blog par upload karne se pehle image ka file name edit aur rename kar le.

Image file name me date ya phir aur koi dusra word prayog naa kare. Sirf apne main keyword ka prayog kare. Niche diye gaye examples se samjhe –

# boileggphoto.jpg (wrong)

# boilegg25092018.jpg (wrong)

# makeboilegg.jpg (correct)

 

Image ALT tags –

Ye sabse jyada important hai!! Aap jab bhi kisi post me images daale tou uss image ka ALT tags jarur daale. Dosto image ka ALT tag sabse jyada jaruri isliye hai kyuki search engine like google ke algorithm inhe scan karte hai.

Google ke bots image ko nahi pehchante hai, wo sirf aapke image ke ALT tag ko ranking ke liye consider karte hai.

ATL tags ke prayog se aap search engine ko apne image ke baare me jaankari de rahe hai. Sabse best tarika hai ki aap apne image ke ALT tags me apne main keywords ya phir long tail keywords ka prayog kare.

 

Image caption –

Ye SEO ke liye utna jaruri nahi hai lekin aap phir bhi iska prayog kar sakte hai. Ye aapke image ke basic character ko dikhata hai. Suppose aapne ek image dala hai jisme ek aadmi umbrella lekar khada hai tou uus image ka caption hoga ‘a man with an umbrella’. Ya phir ek ladke ke hath me rose flower hai tou uska caption hoga ‘a boy with a rose’.

Matlab ek caption image ko describe karta hai.

 

Description –

Ye bhi utna jaruri SEO factor nahi hai phir bhi professional dikhne ke liye aap image ke description me kuch words prayog kar sakte hai jo aapke image ko describe karta hai. Isme aap LSI keywords ka prayog bhi kar sakte hai.

 

Do Image size compression for fast website/blog loading speed –

Hum high quality images apne blog me prayog karte hai taaki professional lagee. Lekin iss chakkar me uus page ka loading speed kam ho jata hai.

Aapko ye dhyan rakhna jaruri hai ki page ka loading speed google ranking factors me se ek hai. Aapke web page ka loading speed jyada lene se google ke bots aapke page ko skip kar sakte hai aur aapke baad ke results aapse pehle search engine me show kara sakte hai. Isliye aapko apne web page ke loading speed ka dhyan rakhna hai.

Ab aise me aapko apne high quality image ko compress karna hoga! Agar aap wordpress user hai tou aap Smush image plugin ka prayog kar sakte hai jo aapke high quality image ko automatic compress karega aur uska size reduce hoga, aur iske sath sath aapke image ki high-quality bani rahegi.

Iss tarah ke aur bhi image compression plugins wordpress ke liye banee hai like –

# tiny compress images

# ewww image optimizer

 

Ye tou ho gaye kuch basic on-page image SEO tips! Chaliye ab jaan lete hai kuch off-page image SEO tips jinki madad se aap apne article ke image ko bhi rank kara sakte hai jis se aapke visitors double ho jaayenge.

 

Off-page image SEO tips –

Share your image on Imgur –

Dosto imgur ek online images sharing platform hai. Jis tarah se hum apne post ko social sites me share karte hai like facebook, twitter, linkedin, etc. Thik usi tarah aapko apne image ko imgur me share karna hai aur ek backlink lena hai.

Sabse pehle imgur me ek free account banaye aur apne images waha upload kare. Image description jarur daale. Aap apne post ke links bhi waha share kar sakte hai.

 

Share your image on pinterest –

Pinterest bhi ek kaafi popular image sharing site hai. Aap apne images yaha share karke apne blog/website par backlink le sakte hai. Aap jab bhi pinterest me koi image upload kare tou description me apne blog ka link jarur de.

 

Shareable images daale –

Hamesha imgur aur pinterest jaise photo sharing sites par unique, creative image upload kare, kuch aise images jo shareable ho, jinhe log jyada se jyada share karna pasand kare. Kyuki aapne har image ke description me apne blog/website ka link diya hai isliye jitne jyada images share honge utne visitors aapke blog par aayenge.

Iss concept ko image viral marketing kehte hai jisme kuch aise images ka prayog kiya jata hai jo har koi share karta hai aur iss tarah se wo image viral ho jata hai. Aise marketing concept aapko facebook me dekhne ko mill sakta hai. Aap iss technique ko imgur aur pinterest jaise imae sharing sites ke sath try kar sakte hai kyuki inn sites par jyadatar international visitors engage rehte hai, jis se aapke images worldwide viral hote hai.

 

Also read –

Hindi Blogging Tips – How to write attractive Blog post Title

Social media marketing in hindi – Brand Awareness कैसे बढाए

 

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