How to Start Ecommerce Business – In India more and more people are going online, and day by day there is an increase in number of people who are acquiring internet for commercial and personal use. People are doing everything online from leisure to business, and from dating to online shopping.
When we talk about online shopping, in recent years India has seen a tremendous growth. Ecommerce industry in India is the fastest growing and most profitable industry in recent time.
So, if you are planning to start an ecommerce business in India, then it would be a profitable market in the coming future! So let me show you a 4 step-by-step process on how you can open and run a successful ecommerce business online.
Step 1 – Deciding your Brand name and Product
At first you have to choose your brand name and product. For example, suppose you are going to start an ecommerce business related to different types of bedsheets like silk, printed, cotton, linen, polyster, etc. You have an inventory collection of 1000 different variety of bedsheets. So in this case, your brand name could be Bedsheet Hub, Bedsheet Bazar, or any other related name.
Step 2 – Booking a Domain
Now you need to give your business an online presence. For this you need to book a domain related to your product like BedsheetHub.com, BedsheetBazar.com, etc. Next you need to setup a website with your domain to launch your online presence.
Step 3 – Setting up an eCommerce Website
(How to start an online store)
For setting up this whole process, it will be better to hire a website developer. Get a professional expert to help you in getting a good web design and web development for your ecommerce website.
Your website developer will do every task for you like booking a domain, buying a hosting plan, launching your website, building multiple pages showing all your 1000 different variety of bedsheets, setting up a payment gateway to receive payment when someone buy your bedsheet, and giving the website a final professional look.
Even if you know some of the basic website development skills then you can search the internet and get some tips on how to start ecommerce website.
What are some secured payment gateway? – Payment gateway is required to process customer payments through credit card, debit card, internet banking, etc. Some of the best payment gateways in India are Instamojo, CCAvenue, Citruspay, Payubiz, Payumoney, EBS, etc.
Step 4 – Marketing your eCommerce Website
Now this is the final step where you need to market and promote your ecommerce website and reach potential customers online to generate sales and achieve growth of your Ecommerce Business. There are numerous ways by which you can promote your ecommerce website online like-
- You can promote it on various facebook groups
- You can promote it on different social media like facebook, twitter, quora, reddit, pinterest, etc.
- You can promote it on social bookmarking sites
- You can promote it on business directory sites
- You can promote it on sites like taboola and outbrain to reach potential audience
- You can run paid ads on sites like google adwords, facebook, instagram, pinterest, quora, etc.
Build a Brand
Looking at your competitors is a surefire way to build a successful brand. Who are you in competition with, and what are they doing to attract customers? Look in a holistic sense at their brand and discover what it is that works about it for people.
Maybe you could even ask family and friends, if they shop with your competitors, what it is that attracts them to that business. If you can bottle a little bit of that yourself (without copying, of course), you’re off to a good start.
